National Geographic Germany mandated us with the development of a promotional website for the new illustrated book, Planet Meer.The aim is to stage the brand values: fascination, discovery, enthusiasm online, so that they can be experienced and to open up the brand through interactive dialogue. With this, National Geographic treads new paths in the presentation of high-quality illustrated books and consequently uses the medium of the internet for brand communication.

The claim, which has been developed especially for the campaign: dive online!, relies on emotionalism and experiences. Experience planet meer – dive online!