Cannes Lions
PLANET YOGA
LEO BURNETT HONG KONG, Hong Kong / PLANET YOGA / 2009
Awards:
2 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Description
To design a small souvenir for Planet Yoga's free trial yoga class.
Execution
The idea plays around the unique benefit of practicing yoga - enhancing body flexibility.
Outcome
The gifts generated great interests and impact among people in the free trial class. 85% of people who joined the trial class eventually became Planet Yoga's new members.
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