Since hobby stores are usually filled with visual information, the challenge was to create something that would easily communicate the higher quality of Copag's premium playing cards. It had to be visually sophisticated.

Playing cards came from royalty. Each Queen and King from each suit was inspired by actual kings and queens. That's where we also took inspiration, creating frames and paintings that would be a mix of a playing card and a Royal painting.

Being more sophisticated than the usual hobby store point-of-purchase material, the posters stood out from the rest. Hobby stores owners did expose the posters on the best corners of their shops. Even clients asked for copies of those posters.