Challenge clients to play for their dinner against the Burger King delivery driver. To do so, we chose a special selection of delivery drivers previously with aptitudes and knowledge way beyond what would normally be required.

4 days before the start of the action we published a job offer asking for unusual skills for Burger King delivery drivers.

2 days afterwards we published the interviews that had been filmed with hidden cameras.

On 15 December we launched the campaign, giving details of the promotion and over 5 days clients could take part in 5 cities: Madrid, Bilbao, Barcelona, Seville and Valencia.

The campaign was launched on TV and digital with support on Social Media from Burger King and PlayStation.

- An increase of 28% in sales during the promotion.

- No 1 Trending Topic on Twitter.

- €1,03,136 in earned media.

- With just one organic post. 3 million unique users. A historic record for Burger King on Facebook.

- 157,556,49% Earned media ROI.