The daily number of sales for Fanta and the posts on ideas for play become virtual coins. As the coins are collected, the number on the meter, represented by a Fanta bottle, rises in real-time.

Every time the play social fund “bottle” fills up, coupons issued by cooperating entertainment companies are sent to fund owners’ smartphones.

Even more, once per month the Play Social Fund invests in the activities that teens want to do based on the ideas posted by fund owners. For half a year, fun and new activities were carried out throughout Japan.

Play Social Fund achieved over 1,570,000 unique user participants and 170,000 posts for ideas to play.

Social Voice increased by 160 % compared to the previous year.

In the first month of the campaign, sales increased by 5,290,000 bottles compared to the previous year.

Most importantly, 44,000 people throughout Japan experienced a special kind of play.