Spikes Asia

PLAY-TE

DENTSU, Tokyo / YAMAMOTO KINSEIIN / 2016

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

PLAY-TE provides solution to serious problems in developed countries from the viewpoint of dining. Problems include the “prevalence of lifestyle-related diseases such as diabetes”, the “dilution of family relationships as a result of the growth of the nuclear families”, and the “reduction of living and storage space in urban area”. PLAY-TE is innovative, but doesn’t rely fully on the latest technology. Since it is made with the combination of the existing technologies, it is possible for us to consider selling large quantities in early stage.

Execution

PLAY-TE is equipped with an electric paper, a three-point pressure sensor, and a Bluetooth. A pressure sensor measures the remaining amount of the food on the plate.

By checking the order and speed of the change in the food weight, it supports us realize the healthy eating habit. Also, by being linked with smartphones using Bluetooth, PLAY-TE enables us to manage our daily food logs. On the Food Education Day (a memorial day in Japan) April 19th, we open the prototype to the public and start PR campaigns. We are planning to finish brushing up by the next spring and considering selling large quantities in early stage.

Similar Campaigns

1 items

PLAY-TE

DENTSU, Tokyo

PLAY-TE

2016, YAMAMOTO KINSEIIN

(opens in a new tab)