OMO created something to unglue children from screens and show them that playing outside is a lot of fun too. The idea is a helping hand for parents who worry about their child's development, as it encourages children to go outside, get dirty and have loads of un-technological fun. Being a child is about experiencing new things and technology, by itself, can limit this learning process. OMO understands this and that's why it created this idea.

The execution of the idea was created to be seamlessly simple and easy for parents to install and children to use. It was very important for the team to create something that spoke that same language as kids and managed to regulate them, but wasn't forceful or boring. That's why we chose to maintain a simple mechanic and aesthetic solution in the project. Our choice of materials, screens and words are very much reflective of this.

The project added a lot of value to the brand, since it enabled OMO to materialize on its creative concept and positioning and also step into the household in a new way. It allowed the brand to become a helping hand and a friend in the educative and raising process that every parent has. On the consumer's side, the project was of a lot value as well, since it brought forward an innovative solution to a very serious problem. The project impacts the world as a whole, as it brings up the question as to whether kids should be spending more time playing outside and helps to fuel this discussion. OMO has been communicating that dirt is good for a while, but it had never been able to create something that encouraged kids and really did something for parents.