Cannes Lions
DEUTSCH, Los Angeles / SONY / 2012
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The traditional video game promise is: you can do incredible things thanks to video games. In this spot, we turn that around by letting the most iconic heroes in gaming honor the true hero, the one who makes it all possible for them: the gamer. This film features 19 characters from 15 different games in one live-action film. This difficult collaboration has never been done before in the history of game marketing.
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