For real car lovers, cars are the most important things in their life.We wanted them to prove how far they would go, by offering a Lamborghini Gallardo for one day, in exchange for… their girlfriend.To participate in ‘Swap your girlfriend for a Lamborghini’ you just had to change your Facebook relationship status from ‘in a relationship’ to ‘single’ (try it yourself to see the effect ;-).Once subscribed, you uploaded a photo of your girlfriend and a reason why you would exchange her.Participants had to ask for votes within their community which further spread our message.

- Heavy online discussions with numerous girlfriends and a few broken hearts.- 312 participants willing to swap there girlfriends.- 30,754 unique visitors on the landing page in the first week.- Notoriety of GT5 went up to 97% in the Benelux.- Over 180,000 copies of the game were sold in the Benelux.