Cannes Lions

PLAYSTATION PORTABLE

TBWA\WIEN, Vienna / SONY / 2007

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The "Creation of Adam" as ceiling fresco. Since the hands are busy with the PSP2, the creation of humankind is executed by the feet.

Outcome

A significant rise in sales during the campaign period in the city districts: +20%

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Get Together

FACEBOOK CREATIVE X, Menlo park

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