Cannes Lions
CRN INTERNATIONAL, Hamden / SARA LEE / 2006
Overview
Entries
Credits
Execution
The strategy focused on the influence that on-air personalities have on their target audience to communicate loyalty and brand positioning.
Outcome
The campaign built awareness and consumer bonds with Playtex and Just My Size bra through personality endorsements while driving traffic to event store locations. The campaign generated an increase of over 110%.
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