plazaVea, the every-day low price supermarket, faces the challenge of maintaining its reputation for low prices and Peruvian culture after over 3500 Peruvian soccer fans bought expensive packages in advance for the World Cup in Qatar, only to see their team lose in the play-in to qualify. Despite the fans' inability to return their flights, tickets, and hotels, plazaVea aims to provide ongoing support for Peruvian fans and ensure the delegation receives the best prices during their time in Qatar.

To achieve these objectives, plazaVea must focus on providing competitive prices and promoting Peruvian culture and values. They need to find ways to support the fans while they are in Qatar, such as offering exclusive discounts or creating special promotions that appeal to Peruvian soccer fans. By doing so, plazaVea can maintain its reputation as a low-price supermarket while also demonstrating its commitment to the Peruvian community

"plazaVea.qa is a groundbreaking e-commerce platform that helps Peruvians save money when traveling to expensive countries like Qatar. By analyzing the prices of all supermarkets in real-time and geolocating the nearest shops, our platform delivers the lowest possible prices to customers instantly. Peruvian soccer fans attending the World Cup in Qatar can rely on plazaVea.qa to save money on their everyday essentials. Our user-friendly interface, real-time updates, and efficient delivery options make the ordering process simple. Our dedicated delivery team collects products from multiple stores and delivers them straight to the desired location, showcasing how innovation and technology can solve real-world problems and provide customers with the best possible deals and outstanding e-commerce experiences worldwide."

"We utilized data creatively to execute our strategy, designing advertisements that featured the most sought-after products in Doha. Through accessing and analyzing data from multiple supermarkets in Qatar, we could customize the most competitive pricing and promotions by location that addressed our customers' pain points. We crafted messages based on the data collected from our website, resulting in a more immersive and memorable customer experience. By harnessing data and technology in innovative ways, we were able to deliver value to our customers and showcase our dedication to offering the best possible prices and experiences."

"We began the project by launching a website that connected to various supermarkets in Qatar, which was essential for data scraping and determining the best options for our fans. We then focused on creating a user-friendly interface that would be helpful for our customers. Our main goal was to launch the platform before the second week of the World Cup, but we were able to do so within the first week thanks to our streamlined tech stack. Once everything was set up, we started promoting the message, targeting 100% of Peruvian fans in Qatar while also reaching out to consumers in Peru to inform them of this innovative initiative”

plazaVea emerged as the most significant brand for Peruvians during the World Cup, serving as a loyal companion despite the team's disqualification. Our efforts paid off, as we garnered over 2 million in Earned Media. The key to our success was the geolocated ad, which allowed us to reach all Peruvians in Qatar, leaving a 100% positive impression.

However, what matters the most to us is the trust we earned from our customers. Our commitment to providing low prices every day was once again reaffirmed through this initiative, even in Qatar. Our brand has become synonymous with affordable prices and Peruvianess.