Cannes Lions

PLEASE TAKE ME HOME

CHEIL OPENTIDE, Beijing / SOARGON / 2014

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Case Film
Supporting Images
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Customers with family members suffering from Alzheimer’s can register for a pair of free GPS-Chip-inserted shoes.It can pair up with a mobile APP to set the radius of a specified travel range.A SNS searching platform would also be established based on the geographic location of the community.Once the elderly go beyond the pre-set travel range, distress signals would be generated to the paired mobile APP and SNS platform,forming an extensive GPS-SNS search-and-rescue network. Family members nearby can then find the patients timely.Families are also encouraged to develop their own community SNS searching platform for system enhancement.

Outcome

More than 5,000 nursing homes and elderly community have encouraged patients’ families developing their community SNS searching networks to bring the lost elderly home .

Similar Campaigns

6 items

The Last Run

JUNG VON MATT/LIMMAT, Zurich

The Last Run

2021, ZALANDO

(opens in a new tab)