Cannes Lions
CHEIL OPENTIDE, Beijing / SOARGON / 2014
Awards:
Overview
Entries
Credits
Execution
Customers with family members suffering from Alzheimer’s can register for a pair of free GPS-Chip-inserted shoes.It can pair up with a mobile APP to set the radius of a specified travel range.A SNS searching platform would also be established based on the geographic location of the community.Once the elderly go beyond the pre-set travel range, distress signals would be generated to the paired mobile APP and SNS platform,forming an extensive GPS-SNS search-and-rescue network. Family members nearby can then find the patients timely.Families are also encouraged to develop their own community SNS searching platform for system enhancement.
Outcome
More than 5,000 nursing homes and elderly community have encouraged patients’ families developing their community SNS searching networks to bring the lost elderly home .
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