This is the first time ever that an app user interface implemented the action of charging a Smartphone.

By providing a game that lets users compete for points depending on the timing they plug in, users around the world can compete with one another. By this gamification, the mundane act of "charging" becomes entertainment.

Also, the app also offers functions such as increasing the speed of charging by making available OS memory, displaying the amount of time the Smartphone can be used with the current amount of electricity, and notifying when the Smartphone is fully charged. This is an actualization of improving the experience of "charging" through a platform that focuses on the act of charging.

The app has been played in 100 countries, and is used as Toyota's plug-in hybrid branding platform at events.

In the future, we are considering to leverage the same technology on other content, as a technology for the plug-in hybrid to promote "Fun to Charge."