80% of the recipients understood the product and remembered the box when telemarketing called. They understood what we wanted to sell, how it worked and what the point was.

29% said YES to a continued dialogue.14% wanted to sign up for a meeting straight away - 3 times as many as usual for SecureDevice when following up on a DM.Total sales first 12 months:16 times the investmentExpected sales next 6 months: An additional 15 times the investment.The show and sell pedagogy was well received and a relief for a great portion of the target group.