Cannes Lions

PNL Au DD

BIG PRODUCTIONS, Paris / QLF / 2019

Film
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Overview

Entries

Credits

OVERVIEW

Background

Launch of the third album of the band.

Idea

From their hood to the top of the Eiffel Tower.

Strategy

Make a statement for the band.

Execution

Released 22 of march.

Outcome

80 millions views in less than two months.

The biggest sale of the year.

PNL a french band, is now listened internationally.

First french song to enter the world TOP 30 for streaming.