Cannes Lions
BIG PRODUCTIONS, Paris / QLF / 2019
Overview
Entries
Credits
Background
Launch of the third album of the band.
Idea
From their hood to the top of the Eiffel Tower.
Strategy
Make a statement for the band.
Execution
Released 22 of march.
Outcome
80 millions views in less than two months.
The biggest sale of the year.
PNL a french band, is now listened internationally.
First french song to enter the world TOP 30 for streaming.