First, we focused on magazines which are popular among music fans. On those magazines which featured about the rock festivals in the summer of 2013, we posted a special ad of the rock festival. By simply separating "music paper" from the ad, and placing that on a tablet, it will enable the tablet to play music. The special invisible ink printed on the other side of the paper reacts to the tablet screen, and those sounds were actually the newly-released songs of the rock festival artists. No apps, no NFC chips required. Extremely cost efficient. Through the circulation of 100,000 copies, widely distributed music to its fans.

People experienced "POCARI MUSIC PLAYER" as a new style of enjoying their favorite music with friends. They continuously visited the special site over and over, and 42% of them revisited before and after a rock festival. This promotion became the hot topic on the web and turned out 1,750% more effective than the usual ad.