When the Ford Mustang first launched in China in 2015 – marking the first time the iconic American muscle car was officially available on the Chinese car market – the hype it received was beyond what anyone expected. There was a 3-month waitlist just to book a test drive, and appointments were being resold! We wanted to make sure everyone across China, as well as throughout Asia Pacific, could get behind the wheel of the legendary Mustang and take it out for a spin. The objective was to create excitement and buzz within the Mustang online community, reach 60%+ enthusiast audience and generate a performance halo effect for the entire Ford Brand.

Using a seamless HTML5 experience, the gyroscope reads phone movements and translates them into a pattern of motion. Then, an automated editor selects individual clips and composes a complete film using real-life footage of a Mustang copying your exact moves. There are over 1,500 video clips available on the server to provide endless possibilities for personalization. The experience went live first-hand in China and quickly spread across Asia Pacific - China Sept 11, 2016; Taiwan Oct 16, 2016; New Zealand Oct 16, 2016; and India Nov 20, 2016.