An offline campaign had already established the overarching concept: In our daily lives, there are slivers of time that often go unused. What if you could be more productive — or at least entertained — during these moments? With a Pocket PC, you can.We gave the offline work a life of its own in the online space. Our executions allowed the user to explore within each ad’s interface. One used a 'slider' that represented time’s passage. Another allowed users to literally expand a sliver of time and look inside. A third featured a miniature product demo within the ad space.

We achieved an average clickthrough rate of 1.03%. That's more than double the industry average of 0.5%. We also exceeded traffic goals set for the campaign.