Ian Chillag, the host of the award-winning podcast, Everything is Alive, is interviewing a cigarette named Owen, who’s having an existential crisis. Owen is struggling with the fact that he kills people for a living and can’t understand why someone would willingly smoke him. He gets so upset that he accidentally lights his “head” on fire to the surprise of the host. The spot ends with Chillag reminding the listener that on average cigarette smokers live 10 years less than non-smokers and tells listeners they can learn how to quit by visiting Tobacco Free Florida’s website.