Presenting the introductory slide and the commercial at first position created a synergy between the audience and the spread aroma in the rooms. This action merged the information given about the new aroma with the reality of taking it directly to the target, throw spreading it into all cinemas` rooms. We generated something similar to a 4D effect, getting impact with the new fragrance.

This implementation increased the campaign objective more than expected; informing people about the fragrance and making them experience it, in a different way, in a different place, at the same time. Buying possibilities and product exposure increased in different circumstances, a relaxed environment and without competitors that could interrupt the choosing process.