Cannes Lions

POINT OF SALE PROMOTIONAL ITEM

MCKEE WALLWORK CLEVELAND ADVERTISING, Albuquerque / CALIBERS SHOOTERS SPORTS CENTER / 2012

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Overview

Entries

Credits

OVERVIEW

Execution

With an extremely limited budget to create more word-of-mouth we thought, why not customise the target shooting experience to the customer? Implementation was inexpensive because of the low-cost production of targets.

Outcome

The report is that not only did customers enjoy the posters for shooting, they requested them for framing.

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