Cannes Lions
MCKEE WALLWORK CLEVELAND ADVERTISING, Albuquerque / CALIBERS SHOOTERS SPORTS CENTER / 2012
Overview
Entries
Credits
Execution
With an extremely limited budget to create more word-of-mouth we thought, why not customise the target shooting experience to the customer? Implementation was inexpensive because of the low-cost production of targets.
Outcome
The report is that not only did customers enjoy the posters for shooting, they requested them for framing.
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8 items