We see how a car is placed inside a dark space, while city landscapes are being projected onto its body. The space is scarcely lit, smoke covers the floor, and a game of light and dark and colorful projections comes into play. The sound design emphasizes an atmospere of suggestion and suspense. One by one, three protagonists are subtly introduced to the viewer, while in voiceover they reflect on the sweet spot between their professional perspective on the city and the appearance of this car. By the end, all three characters are seated behind the wheel, yet visualized as if in a dream. Then, a title page reveils the brand and a CTA: THE ALL NEW SEAT ATECA. DISCOVER A DIFFERENT PERSPECTIVE.