We wanted to make The International Day of the Deaf a really significant day for Deaf people. A day when world tries to adopt to them rather than the other way around.

We started very early in the morning with the Holy Mass transmitted on TV and via Youtube. The every half an hour (or even less) we suprised the audience with something new - like Pope's greetings on TV and uploaded on Facebook greetings in sign language from more than 20 Polish celebrities, special News editions with the switch, special film prapared by the most popular Polish YouTubers uploaded on that day, TV and cinema spots and interactive citylights. It was impossible to see none of our activities.

The campaign had over 230 free publications of total value +500000 euro across all types of media value, and on that day the Polish Deaf could have felt like the world had no barriers for them.