To communicate what the Polar Plunge is though the use of a strong, universal visual.

This is one in a series of annual posters that have consistently utilized unique visual concepts to highlight the bone-chilling fundraiser. It must be jaw-dropping and eye-catching.

The Special Olympics Nebraska committee was very pleased with the poster. And even more excited by the extra revenue generated by additional branded giveaway items such as collectable towels, hoodies, and shirts that were inspired by the poster concept.