The 'Vote For Change' idea was to show voters, in the Nigerian presidential election, that they had the power to change the way things were in the country. The campaign for the opposition party, APC, shows the vices in society, like Boko Haram, which had been allowed to fester for years under the ruling party, PDP, being crushed under the voters' thumbprints when they vote for APC, whose party slogan is 'Change'.