We put small model cars of the Polo BlueMotion on the conveyor belts in Sushi bars. On the cars small signs and dispensers were placed with the following messages: “Up to 1100 km without a petrol stop. The Polo BlueMotion.“ and “Grab it and win!“.

Everybody who took a card out of the dispenser and introduced the code printed on it into the „Polo BlueMotion“ microsite could fix a test drive online and automatically took part in a raffle.

100 weekend trips with the Polo BlueMotion were distributed among more than 20,000 participants. Including a complete petrol filling for a distance of 1,100 kilometres, of course. 820 Polo BlueMotion were sold in 2006. The production margin for 2007 was consequently increased.