Cannes Lions
DDB TRIBAL, Berlin / VOLKSWAGEN / 2009
Awards:
Overview
Entries
Credits
Execution
To visualize how far for how less you get we used the medium with the highest relevance for our target group: The Euro banknote itself. With a smart trick we turned it into a unique advertising space for free.
Outcome
With a little investment into stamps we got the attention of more than 50,000 people. After three weeks the clickrate on www.bluemotion.de increased by 14%.
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