Communicate freshness and healthy aspects of tomato sauce. Make the packaging stand out in supermarket shelves.

- The use of the plantation’s image brought a healthy aspect to Pomarola and master brand Knorr.

- The identification of the different kinds of sauces got easier, and the communication of vitality and the product’s benefits got more effective.

The use of natural elements such as the plantation and fresh tomatoes reinforced the healthy aspects of the tomato sauce, appealing to a consumer that is more and more health-oriented.