Partnered with Oprah for an unprecedented giveaway of 276 G6 vehicles to every audience member on season opener titled: “Wildest Dreams Come True.”

In two weeks, achieved nearly universal adult G6 awareness at 87%, a 600% increase to Pontiac.com, highest Google.com click-thru rate ever (17%), and dealer enthusiasm: “Customers ask for the Oprah car and buy it”, “Dealerships sold out”, “Best promotion ever in driving traffic to dealerships.” Total estimated PR value: $100MM.