Motorati Island quickly became a cool place to conceive, build, and spend some Lindens. At the centre of the island is futuristic “dealership” selling customisable versions of the new Solstice GXP. Residents can take a virtual test-drive of the GXP on a driving track that surrounds the dealership. The Pontiac Garage music stage featured a live Jimmy Kimmel Live Jay-Z concert. Resident creations included a closed course racing game, automotive fashion store, and drive-in theatre.

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During Pontiac’s involvement, total Second Life population has increased over 90% to 4,568,838 residents. Pontiac received 1,995,805 hits to motoratilife.com which chronicles the events at Motorati Island and acts as a portal to Motorati Island. Sold 750 virtual Solstices. Received 152 land proposals and awarded parcels of land to 29 Second Life entrepreneurs.