We had to be brave to get people talking about poo. Something that was sharable, entertaining and also educational. Our answer was a love story between a giant poo (Nugget from Colon town) and a massive Metamucil container. The film showed how they met and fell in love on a spoof dating show. Nugget chooses Miss Meta-Mucil over Connie-stipation, an oversized do-nut, and we follow their story of how they fell in love.

We show how since they met, through a series of Flashbacks, Nugget the poo's life has got better. All the health benefits are written in the language of love and we even have a mode of action sequence (through a POO MAN game the lovers play) that amplify the health benefits of Metamucil.

The action culminates with Nugget asking Meta-Mucil to be his stool mate.

Although littered with poo jokes and entertaining, this love-affair is serious!

The film was shot specifically for social media and was implemented on Facebook and Youtube. The spend was relatively light - 50k Facebook and 250k Youtube to date, in the past three weeks. The film launched April one and will run until the end of April on Youtube and until the end of June on Facebook. The film ran two minutes and 17 seconds, yet had view through rate even at this length of 30%

Although this was just one film - it has already been very successful. Our client is currently briefing us on stage two of "The love story that moved the nation.

We have had phenomenal results on social media and also in pharmacy. Metamucil trial is up 30%, and market-share is at the highest point in history. Sales are climbing fast. Our brief of "Shit your way to better health" is being answered.

On Youtube and Facebook we have gained

4 million views – That’s 25% of Australia’s adult population

Organic reach of 27% (-that's 4x vs AU FMCG ad campaign average)

Over 7000 Social media reactions ( That’s10x vs AU FMCG ad vs campaign average)

Media spend to date is just 300k.

Importantly people love the film. Despite the long length at 2 mins 17 seconds, view-through rate is at 30%. And people are talking about the ad not just on social media. Coverage in mainstream news, for such an old brand, is very high. Business targets have been met and surpassed. And we have a very happy client.