• Situation

The pet industry is the 3rd fastest growing in the world, we are increasingly humanizing dogs, always looking for products and solutions that make them happy.

• Brief

Contribute to the community with a product that takes care of the health of dogs and provides peace of mind to owners, generating empathy with the consumer and increasing their awareness in the market.

• Objectives

Increase awareness through an innovative initiative.

Increase traffic in the premises.

Contribute to the community with a relevant product.

We turned the transparent bag into a device that detects, through the color of the feces, possible diseases caused by digestive imbalances, parasites and bacteria.

Data Gathering:

56.5% fo dogs suffer from digestive disorders. Those disorders can be recognized by the color of the dogs feces. But owners don´t know about this.

Target audience:

Dog lovers who live in the Metropolitan District of Quito.

Approach:

We reached 3,000 dog owners in the first quarter.

Call to Action:

Analyze your dog´s poop and discover possible disorders.

Implementation:

· We understood the importance of analyzing the color of dog feces.

· With the help of veterinarians, we recognized the important colors of the stool.

· We create the glove and assign it the 5 most relevant colors.

· Distribute the glove.

Media channels and integration:

Own social media and sampling in stores and at walking trails.

Timeline:

January 2024 - until the date

Scale:

Local. Quito - Ecuador

Time spent with the brand:

3 minutes per day x 365 days = 1.095 minutes per year

Proof of engagement:

2800 poops analyzed.

Owned media results / Earned media results:

N/A

Consumer loyalty:

The percentage of customers who are loyal and return to repurchase is 90%

Brand perception:

People perceive us as the only brand that truly cares about the health of dogs and gives them peace of mind.