Cannes Lions
BBDO NEW YORK, New York / PEPSI / 2017
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Description
When you are thirsty, the last thing you need is someone reminding you how thirsty you are.
Because you might realize you are thirstier than you think, and have to do something about it.
In this spot, a single voiceover plants the seeds of thirst in the listener in not-so-subtle ways.
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