The success exceeded all expectations: from a total amount of 145 sold subscriptions to "Pop-Abo", 62 % (or 90 pieces) were mailing sustainer. At a run of 200, that is equal to a conversion rate of 4.5 %. Even the sale of single tickets was far better than expected. A complete reporting is not possible before May 2007 yet one thing has already been decided: because of the great success the pilot project "Pop-Abo" has not only been continued but largely extended in the season of 2007/2008.