The site had more than 500,000 visitors in the first month. 343,678 plants were grown. The campaign was referred to 32,323 times. More than 1200 blogs talked about the campaign. LG brand recall reached the top 10 for the first time. Market share monthly rankings moved up to 4th position. 11,204 LG POP's were sold, resulting in 3 times more sales than anticipated. Only 156 plants died in this campaign.