It is an audience that loves films but hates to be marketed to. Introducing whatsyourpopsecret.com, an interactive campaign built around short films created and produced by aspiring independent film directors. Though each of the films answers the campaign question “What’s Your Pop Secret?” they do it an edgy way. “Mousey”, for instance, features a guy with a cheese popcorn fetish who dresses in a mouse suit. “Girlfriend” is about a guy who’s in love with a doll made from popcorn packaging. Indie fans can’t help but love the site, as well as the product that brings it to them.