We began with the question, “How do you share an emotion?” People share videos, and images but all of these things have already been done. We wanted people to be able to see emotions in a fresh and creative way.

We created a campaign that merged man and machine through big data. Using a mobile phone and a heart rate monitor, we were able to match the heart-racing emotions of the driver with the actual car and display it in an interesting and engaging data visualization experience. Customers could share the experience via a unique link or through social media. Finally, we incorporated a function in the website so that the sales associate can generate a high resolution jpg of the customer's data visualization that they can send as a follow up direct mail during the sales process.

We wanted people to be able to see your emotions in a fresh and creative way. Once inside the car, we were able to match the heart-racing emotions of the driver with the car.  We collected data from a mobile application and a heart rate monitor, displaying it in a customized and engaging data visualization experience—the more intense the driving and emotions, the more intense the visualization.

- Enhanced customer engagement

- Increased database of potential new customers via the sharing of the visualization

- The unique poster from the visualization became a new follow up direct mail sales tool for the sales team

The campaign just launched in 17 markets and we are not allowed to share any numbers at this moment.