We hacked the most famous straight line in all China, which over 300 million Internet users a month have learnt to take for granted: the progression bar on Youku, Chinese’s Youtube, Disguised as a normal video, our launch film had a little trick baked in: every time the Cayman makes a turn, the progression bar bends in harmony with the car. A first on Youku.

Describe the success of the promotion with both client and consumer including some quantifiable results:

It was a great product launch for Porsche China this year. It was even more successful that all the ideas got a lot of attention on social media with a very low investment. - 20 000 tweets on Weibo - 6 million views on Youku And, more importantly, Porsche website increased by 200% in the first month.