The Porsche DNA website has to accomplish different requirements: 1. Find a solution to promote the whole Porsche model range. 2. Develop a website which focuses on the tradition and mentality of the Porsche Brand (Porsche DNA).3. Provide an opportunity for the user to learn about the brand values and the relationship between the brand values and the products. 4. Inform users about the different Porsche Models and guide them to the dealer. The website evokes a high involvement as well as a high level of entertainment. It is addressing people who are interested to buy a Porsche and enthusiasts who are generally interested in Porsche.