Cannes Lions

PORTABLE DEFIBRILLATOR

RAPP DIGITAL BRASIL, Sao Paulo / PHILIPS / 2007

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Life is our most precious gift, yet it could slip away in a heart beat. It was the thinking behind these on-the-edge moments that Philips has used to create its line of portable defibrillators. To present its main benefit, it uses a metaphorical, yet simple to understand language.

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