Cannes Lions
SALEM, Sao Paulo / COMUNIQUE-SE / 2007
Overview
Entries
Credits
Outcome
32% of the executives that received the mailing scheduled a visit. 20% of these acquired the service. Estimated at an average of US$ 3,500.00 for each press conference, total gross sales amounted to US$ 112,000. The total campaign investment was US$ 10,000. Therefore the return on each dollar invested was US$ 10.20 for a ROI of 1,02%.
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