To disclose the project Portugal + Feliz, promoting the collective awareness that with little it is possible to do much for the life of those in need.

We needed to find a simple, easy and direct way to show people how they are able to help with little. We managed to solve this through a direct association of cause and consequence where, with a coin and a webcam, anyone can watch how they can change the life of those in need.

The launch is scheduled for late April, therefore it has not yet been possible to measure the market impact.