We built an experience that would surprise folks help demonstrate how the power of positivity creates opportunities for them personally. At gas stations in eight countries, we installed Chevrolet Positivity Pumps, the world’s first gas pumps that take Facebook and Twitter posts as payment. The pumps converted the positive posts into fuel and receipts delivered life-changing opportunities to the most positive drivers. The digital experience was launched on International Day of Positive Thinking so that anyone could discover their online positivity and used the content captured from the gas station experiment to drive people to the digital version.

This was a two-step execution: 1.) a real world social experiment that would be captured on film and 2.) a digital experience that leveraged many of the film assets and the positivity evaluation from stage one to bring the idea to a broader audience worldwide.

So, at gas stations in eight countries, we installed Chevrolet Positivity Pumps, the world’s first gas pumps that take Facebook and Twitter posts as payment. The pumps converted the positive posts into fuel and receipts delivered life-changing opportunities to the most positive drivers. We had hidden cameras filming the experiences, knowing we were going to use the content in stage two.

The film footage was used to build an arsenal of digital content to be deployed through interest based targeting in social and native environments. The content drove our audience to a mobile experience where users were encouraged to participate and share their positivity.

Key success metrics were to drive brand relevance, engage in the experience and share their positivity outcomes.

• 18% boost in brand relevance.

• 34% increase in brand sentiment.

• Over 300,000 site visits.

• 66% who started the experience, completed the experience.

• 1 in 3 people would completed the experience went on to share it on social media.

• 178 million earned impressions globally.