Cannes Lions
HAKUHODO I-STUDIO, Tokyo / JAPAN POST CO. / 2008
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Description
The privatization of the Japan Post Group resulted in it becoming more community based and familiar than before. This site is constructed with the objective of reassuring of the unchanged parts of the group and its relationship with citizens, appealing facts so ordinary yet sometimes forgotten.
The design was inspired by the concept how every individual is connected one way or another. By being able to perceive the transmission of community based information, and post-related/other services on the same horizon, we strived to make clear the relationship between people and the Japan Post Group.
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