Cannes Lions
ROTELLA & PARTNERS, Rome / POSTE ITALIANE / 2005
Overview
Entries
Credits
Description
“Stand out from the bunch” is the key message, aimed at companies which have to be pointed out in their area.Witty copyheads, loud colours and strong messages….this is the new method of direct mailing from Poste Italiane: a new postcard that communicates with all market types and arouses curiosity, encourages reading, increases interest and reinforces the advertising message.
What results is a fascinating, eye catching and innovative method of using advertising leaflets which stands out from the large amounts of advertising that arrive in post boxes on a daily basis.A new promotional and advertising tool. It is both versatile and effective and offers endless methods of use.
Outcome
The campaign is ongoing. No results are currently available.
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