Cannes Lions
Y&R VIENNA, Vienna / VOLKSHILFE OSTERREICH / 2013
Overview
Entries
Credits
Execution
Because we used mechanisms that mimicked the typical impulse-shopping behavior to raise awareness and money for a good cause. Impulse-shopping in a rich country for the poor in this country. Two worlds: one solution.
Outcome
Austrians purchased 34,990 meals, 22,783 sleeping places, 11,412 accommodations. 7 TV stations and almost all daily newspapers reported on it.
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