THE IDEAThe idea was to make a billboard that would always be lit, even during power cuts. Our advertisement was the ONLY lit billboard when everything else was dark.That way, we effectively and innovatively communicated our product’s main purpose: power when there is none.

RESULTS10,000 people were exposed daily to the billboardMore than 3,000 people called in the first two weeksSHOWROON visits increased from 150 to 750 people per monthAnd most importantly, sales increased by 75%, a record for the company