The birth rate in Switzerland is on the decline. In the USA, Italy and Spain, for instance, it has been observed that nine months after power blackouts, significantly more babies than usual are born.

Of course, with the reliability of Central Swiss Power Stations, this method of boosting the birth rate is not an option. That is why a special service was offered on the Swiss National Holiday: The romantic power blackout to order was announced on advertisements, posters, flyers and the website.

Numerous couples applied for the romantic power blackout. 100 names were drawn at random. Their electricity supply was switched off from 5.00pm to 7.00am. Not only that, but a power station employee also brought them each a basket with candles, flowers and aphrodisiacal foods.The romantic power blackout led to several pregnancies.

The campaign attracted a lot of media coverage, which multiplied the advertising impact.But above all: In spite of cheaper competition, over 80% of customers remain loyal to CKW.