The film debunks 'Que Sera Sera', a song that teaches girls to resign to fate, by juxtaposing it with women who are working hard to shape their future.

It then ends by reminding women that the future is theirs to create.

We launched the TVC, online film, and cinema ad on the weeks leading up to the WTA Singapore Finals. It was heavily played on TV and cinemas, a total of 15,274 times.

We then showed the film on screens inside the Singapore Indoor Stadium during the tournament, which was from 22 October to 1 November.

The campaign was viewed online by more than 1.3 million Singaporeans – 24% of the country's population. It was also broadcasted a combined 15,271 times on TV and cinemas, plus repeated screenings at the actual WTA Finals event. That's a lot of exposure for the brand.

And, thanks to a special shoutout from tennis superstar Maria Sharapova, StarHub and its campaign made it to The Straits Times, Singapore's national newspaper that's read by more than 352,000 people everyday. This gave StarHub over $133,000 worth of free PR.

Most importantly, the campaign empowered viewers, and in return, they thanked the brand on social media. Singapore's women's organisations such as AWARE, Nari Shakti, and SCWO shared the campaign on their social media accounts and publicly lauded StarHub for its efforts. Famous female figures such as Pamela Ho (Channel NewsAsia) and Theresa Goh (Paralympic swimmer) also shared the campaign and praised the brand out of their own accord.

The rave reviews and positive PR solidified StarHub and WTA's relationship, which resulted in another year of partnership.